online franchise course

Warning! Don’t Buy A Franchise Unless You Know Exactly What You’re Doing

Here’s The Deal…

If You’re Serious About Buying A Franchise, You Really Have To Know What You’re Doing Or You Could Lose A Lot Of Money

The decision to become the owner of a business-work for yourself (instead of working for someone else) is a big one. It’s one of those things that’s pretty easy to see yourself doing, but hard to actually pull the trigger on once reality sets in.

(The reality that you could end up losing your money if you make a poor choice in a franchise.)

Don’t you wish there was a way to learn how (exactly) to lower your financial risk? A way to learn how to increase your chances of choosing a profitable franchise to buy?

A Way To Learn How to Be Your Own Boss Without Having To Bet The Farm?

don't bet the farm on a franchise

There Is.




The Ultimate Franchise Course

A Step By Step Way To Learn My Secrets On How To Successfully Find, Research, And Buy A Profitable Franchise

I’m The Franchise King®, Joel Libava. I created the course.

But, before I get into the particulars of my course, and the numerous benefits you’ll receive by taking it, I need to share my story…



They Treated Me Like Crap But I Couldn’t Just Up And Quit

joel libava and his little girl

I had a little girl to feed.

And my wife didn’t make enough for me to be a stay-at-home dad.

So I toughed it out-each day more miserable than the one before.

An automotive franchise where morning management meetings were led by an abusive, nasty boss of the highest order. A guy who really believed that screaming obscenities at us would help us increase sales that day.

But, I didn’t quit.

I was fired.


I Remember That Day

The day the General Manager told me that my services were no longer needed was a tough one.

And, even though it happened toward the end of 2000, I’m still able to instantly tap into that moment like it happened yesterday.

My first feeling was one of shock. I really wasn’t expecting it to happen. Me? Fired? No way!

The next feeling I experienced was fear. Heart-racing, body-shaking fear.

And then, strangely enough, I felt a huge sense of relief. I was free from all the pain I experienced each and every day as an employee of a seriously dysfunctional company. Free from a jerk of a boss who lived inside my head for way too long. It was a wonderful feeling.

Until Mr. Fear Showed Up Again. What the hell was I going to do?


An Offer

My dad wanted me to join his franchise consulting firm. Bad.

He was a franchise “consultant.” (A broker) One of the first ones in the U.S.

His job was to match those interested in becoming franchise owners to franchise concepts he represented. He had been doing it successfully since 1990.

A few days after I was fired, he asked me if I would be interested in becoming a franchise consultant with his firm. He told me there wouldn’t be a salary, but “the paydays would be large.” I thanked him for the offer, but I told him that I really needed to have a steady paycheck.

He didn’t ask me about it again for about a day.

You see, my dad was a rather persistent fellow. Like me, his background was in sales and sales management.

The title he held at his last job was Director of Franchise Development. He helped a weight-loss franchisor open 350 units. (Until the Federal Trade Commission started to crack down on weight-loss programs and products.) After the FTC came in and changed the industry he was in, he was let go. It was then that he said “no more.” He had been downsized several times over the years, and he didn’t want to experience being let go ever again. He stumbled upon something about franchise matchmaking, learned more about it, and joined a national franchise brokerage firm-he was actually one of their first franchisees. And, he thought that I would be a great fit as a franchise consultant…a matchmaker.

My wife and I talked about his offer; I was a bit more enthusiastic about it then she was, so I did the job-search thing for a couple of months. Until I didn’t.

3 months after I was fired, I attended the franchisor’s franchise consultant training class in sunny California. My dad had succeeded in convincing me to give his idea a shot.


Some Franchise Success

I had some success in my 10 or so years as a franchise consultant. (And  franchisee) I received a “One To Watch” award at our national convention for the number of successful franchise matches I had made. Things were good. And, I was working for myself. It was nice not having a boss. Then things started to change.

I won’t go into details here-let’s just say that there was a change at the top of the food chain…at franchise headquarters, and I didn’t like the folks who took over as franchisors. I was able to leave relatively unscathed, and I went out on my own for a while.


An Entrepreneur

I become an entrepreneur.

I wasn’t a franchisee anymore. I didn’t have to pay monthly marketing fees (for lousy marketing) and royalties to franchise headquarters anymore. I didn’t have to follow their rules. I was truly on my own, and I loved it!


“Joel, We Have A Problem”

The problem I’m about to tell you about started way before I went out on my own.

Some of my people were going out of business.

That’s right: Some of the people I helped get into business had closed their doors. They had lost their money. I felt terrible, even though I knew it wasn’t my fault. (I also had helped a lot of people become successful franchise owners) But it was the ones who were losing their money that I was focused on. All of a sudden, being a franchise consultant wasn’t feeling right. But, I still wanted to help those interested in being their own boss, get there. But, how?

I Became A Franchise Ownership Advisor

I decided to leave the franchise consulting arena. And, by doing so, I walked away from some pretty big paydays. But, I had to.

I decided to become an advisor. A paid advisor. The questions was, would people who were interested in franchise ownership pay me for my knowledge? Would they pay me to help them make good choices? Would they be interested in my real-life experiences as a franchisee and as a franchise consultant? Would I be able to make a living as a franchise ownership advisor*?

*Franchise ownership advisor was the title I came up with to describe what I did-what I do.

I make a pretty good living as an advisor. I don’t make as much as I did when I was a franchise consultant, but I sleep good at night. I’m able to share what I know about franchise ownership. The good, the bad, and the ugly. I know why some people succeed as franchise owners and others don’t. And since I’m not paid a commission by the franchisors, my clients really win because my advice is unbiased. And…

Being an advisor has opened up doors for me that may have never appeared.

Like when Wiley Publishing approached me (and paid me a 5-figure advance) to write a much-needed book on franchising.

franchise book

Or when a representative from the U.S. Small Business Administration (SBA) asked me if I’d be interested in writing a monthly article for their blog on franchising? (I’ve been writing a monthly article for the SBA for going on 4 years now.)

Those are only two of the many opportunities that have come my way after changing my business model. (To see what else I’ve been involved with, use your favorite search engine and type in “Joel Libava” or “The Franchise King.”)

Pretty interesting stuff, right? (More interesting to me, I’m sure. But, I feel it’s super-important for you to know who I am-and what I’m about…what gets me up in the morning.)

So, how can you benefit from what I’ve been through and what I’ve done?


By Taking My Online Course

I love working with clients, 1-on-1. I love sharing my tips, and my specific and proven franchise research techniques with clients on the phone and via Skype. But, I can only work with a limited amount of people. That’s why I decided to put together an online course that would-in a very specific and easy to follow way, teach anyone in the world how to find, research, and buy a money-making franchise opportunity using the same exact techniques I teach my clients.


The Ultimate Online Franchise Course Includes Some Of My Best Work

My course includes 8 Modules and 23 detailed, yet super-easy to follow Lessons. The Lessons are text-based with a sprinkling of brief how-to videos along with medium-length audio recordings designed to keep you interested and engaged. I promise you won’t get bored. And, since my course includes Lifetime Access, you’ll be able to review the material as often as you’d like whenever you want.

man taking an online business course

After you wisely purchase my course, you’ll be able to create a username and password, so you can instantly and securely access the lessons anytime-anywhere, day or night. All you need is a desktop computer, a laptop, or a Smartphone, along with high-speed internet access. Plus, you’ll always have access to me personally-via email for any questions you have as you’re going through the course.

buy the ultimate online franchise course


Buy My Course Risk-Free!

The Ultimate Online Franchise Course Includes A 30-Day Money-Back Guarantee!

Increase Your Odds Of Success As the Owner Of A Franchise


This Course Is Perfect For You If…

  • You’re ready to learn the best way to choose, research and buy a profitable franchise

  • You’re looking for an easy, step-by-step process that will simplify your search for the right one

  • You’ve just starting to search for a franchise to buy and want to know the best place to begin

  • You’ve been looking at franchises for a while, but still aren’t sure which one you should to buy

  • You’ve decided on a specific franchise, but want to make sure you haven’t missed something in your research

  • You’re thinking about working with a franchise broker/consultant and want to learn how to make sure your interests are front and center-not theirs

  • You want to make sure you are looking at franchises that you’ll be able to make good money owning

  • You want to learn more about business plans and how to obtain a small business loan

  • You want to learn how to avoid legal problems as the owner of a franchise

  • You want to be able to sleep at night confident in the fact you did everything possible to lower your risk

confident franchise buyer

(Pictured: A very confident franchise buyer)


Here Is Just Part Of What You’ll Learn When You Buy My Course

  • How to make sure you’re right for franchise ownership so you know you’re headed in the right direction

  • How to determine your top business skills, so you can target franchise opportunities that will allow you to utilize them as an owner

  • How to figure your net worth so you’ll know what franchises you can afford

  • Where and how to find the best places to find the best franchises available

  • Exactly how to choose franchises that make total sense for you

  • How to work with franchise sales representatives and franchise brokers/consultants

  • How to do amazing research that will help you pick the winners-the money-makers

  • How to get a small business loan for your franchise so you can open for business quickly

  • How to find and hire the right attorney so you can protect yourself

  • How to interview and arrange visits with current franchisees so you can get the facts you need to make an intelligent decision on the franchise you want to own

  • How to get to the finish line so you can be your own boss

And, much, much more.

Everything You Need To Move Forward (With Confidence) Is Included In My Jam-Packed Course


Don’t Take My Word For It…

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“I am giving this franchise course a resounding five stars as it provides a fantastic road map from beginning to end on how to find and research a great franchise that fits for you! I’m actually looking closely at one franchise in particular and have often referred to your book and now your franchise course at different stages of my research. Your course has been very beneficial and I truly feel educated in my approach instead of blindly searching about.”

– Bob Johnson Jr. Grand Island, Nebraska​

“If you are thinking about buying a franchise then the best money you can invest before you do anything else is get a copy of the Ultimate Online Franchise Course and go through every single word of it. You don’t just want a franchise- you want a profitable franchise! This is the time to make the right choice and Joel is the guy to help you get there! As a firm doing the books for over 200 small businesses, including a dozen franchises, I KNOW profits are not guaranteed and the best time to give yourself the greatest chance to achieve a profitable business is BEFORE you get started. Give yourself a big leg up now and get Joel’s course. You’ll be glad you did!”

– Matt Remuzzi, Owner, Bookkeeping & More

“Clear from the get-go is that Joel Libava knows a lot about franchising. You can learn about the basics of franchising from any business expert, but you’d be hardpressed to learn the specifics – like how to conduct a phone call with a potential franchisor, or how to know when it’s time to pass on an opportunity. As somebody with a wide and diverse array of experiences in franchising, this is the unique type of insight Libava offers.”

– FitSmallBusiness

“This franchise course is the best type of due diligence for anyone pondering the question: ‘should I buy a franchise?’ While taking the course it was as if he anticipated each of my questions, provided an answer or told me how to get it. He has earned the title of The Franchise King for a reason! This course outlines everything you need to consider and provides an in depth analysis of the different types of franchises available. Joel is by far one of the best communicators I have ever met. You can discover a lot about yourself by taking this course while deciding if franchising is for you.”

– Carole Cohen, Realtor®, ePRO


***Buy My Course Now And Get 2 Special Bonuses!***


Bonus #1:

Free Unlimited Access To My Group Coaching Calls ($99 Value)

As a student of Franchise Business, you’ll be given unlimited access to my group coaching calls where you’ll be able to ask me any questions you have about the franchises you’re investigating, franchise financing, location, marketing, Discovery Day…anything you want! You can even participate in the calls after you’ve become a franchise owner so you can share any concerns you’re having and to ask for help.


Bonus #2:

My eBook on Researching Franchises ($19.95 Value)

franchise research

If you want to know if the franchise opportunities you’re looking at can be profitable for you, there’s only one way to find out…

You have to ask the people who know. The ones who know are the ones who’ve already invested their money in the franchises that you’re thinking of investing your own money into! My eBook shows you how and what to ask.


By reading Joel Libava’s eBook, you’ll be ready to make the calls to franchise owners, but more importantly you’ll be able to ask the right questions so you don’t waste a lot of time trying to figure out if its right for you. In fact, you won’t call any franchisees until you’re pretty sure that it could be the right opportunity for you, if you follow Joel’s advice.”

– T.J. McCue, Small Business Trends


Joel is an individual who goes beyond his profession and industry, he is a man of integrity, dedication and exceptional knowledge. When it comes to franchising and making a ‘franchising decision’, Joel Libava is one individual who should be sought out.”

-Charles Internacola, Franchise Attorney, Entrepreneur


Use My Behind The Scenes Knowledge Of Franchising To Reach Your Goals


Buy My Course Today & Become A Confident Franchise Buyer!

Your Investment: Only $249! Buy It Now & Get Lifetime Access!

buy the ultimate online franchise course

online business course guarantee

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Question: I want to learn more about how to buy a franchise, but taking an online course seems like it would be a serious undertaking. How hard is the course?

Answer: This online franchise course is not hard at all. I created the course to be super-easy for anyone to follow. It’s not a college-level course; there (purposely) aren’t any tests or quizzes to take. Each Module is laser-focused on one topic, and since you’ll have Lifetime Access to the course, you can go through it at your own pace and come back to it as often as you’d like.

Question: How long will it take me to go through the course?

Answer: You can go through the entire course in a few days if you want. Most of the people who have invested in my course are spreading it out over a couple of weeks. But, the great thing about my course is that you automatically get Lifetime Access. You can login to your course day or night anywhere there’s a high-speed internet connection. Take it with you when you’re travelling. Take a lesson on your lunch hour. You always have instant access to your course.

Question: Why do you refer to your franchise course as being the “Ultimate” online franchise course?

Answer: Because I teach you absolutely everything you need to know about finding, choosing, researching and buying a profitable franchise. Plus, I include a free live group conference call every month so you can ask me questions about the franchises you’re looking at, along with any other questions or concerns you may have as you’re going through the franchise discovery process. Taking a detailed, easy-to-follow franchise course and participating in group coaching calls at the same time is the ultimate way to buy a franchise.

Question: Do I have to have any special technology in order to take the course?

Answer: All you need a desktop computer, a laptop, or a Smartphone. I guess you’ll need to have speakers, too, since I’ve included 14+ snappy videos to watch and several podcasts to listen to.

Question: What if I don’t like the course? What if I don’t think the information you provided was any good? Can I get my money back?

Answer: Absolutely!
You have 30 days to decide if you feel my online franchise course is super-helpful. If you don’t feel that The Ultimate Online Franchise Course is a game-changer for you…if it hasn’t provided you with enough powerful information on exactly how to thoroughly investigate and evaluate a franchise, I’ll refund your money-and you get to keep the bonus franchise research ebook.

Wait! if You Really Want To Increase Your Odds Of Success…

Take My Course And Book A One-Hour Franchise Ownership Advisory Session With Me!

This is your chance to work with me 1-on-1. This is a chance to get your most burning questions answered. This is an opportunity for you to make sure you’re headed down the right path…that you’ve made a good choice in a franchise and that you haven’t missed anything in your research.

Buy the course, go through it, and once you’ve decided on a franchise or two you’re interested in, spend a super-useful hour with me (on the phone or via Skype) to make sure you’re on the right track!

Special Pricing!

Clients pay me $299 for an hour of unequaled franchise advice. But if you act now, you’ll only have to pay $149 for a full hour of my personalized 1-on-1 franchise business advice. That’s 50% Off!

“Working with Joel was money well spent. Joel has an amazing method of simplifying the process of selecting the right franchise. I felt confident in moving forward with my franchise decision. It was extremely valuable having an unbiased franchise expert on my team. Joel is the best!”

– Phil Singer

Get The Ultimate Online Course PLUS One Solid Hour Of Powerful Expert 1-On-1 Franchise Advice Now!

Only $398 For Both! (Save $150!)

Don’t Miss Out On This Great Opportunity!

buy the ultimate online franchise course

Increase Your Odds Of Success As The Owner Of A Franchise


Dear Joel Libava,

When choosing a speaker, my college is strict on ensuring it is someone who is well established in their field and well respected and knowledgeable. They insist that the information given to the students be of the highest level. In short, I, the students were beyond amazed as you raised the bar higher than we thought anyone could.

I can never repay your generous act – speaking to my students, but please know your time with my students will never be forgotten and has in fact lit a fire under everyone who heard you speak.

Thank you for being someone who helps to guide others in their pursuit of knowledge.


Professor Lisa O’Keefe

The College Of Westchester, New York

joel libava franchise speaker

Farm photo credit: Nicholas_T via / CC BY

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